The future of
pre-construction
marketing starts here.
You’re not alone in navigating the new era of pre-construction marketing. Here, you’ll find expert perspectives, data-backed insights, and practical takeaways—built for marketers who are ready to lead.
The future of pre-con marketing, decoded
Released twice a year, the Pre-Con Recon report offers a deeper dive into the trends, insights, and developments shaping the future of pre-construction real estate marketing.
Reports
Real talk. Real marketing.
Where leaders share their knowledge and strategies for success, empowering our community to thrive now and in the future.
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FEATURED podcast
Branding, Trust, and the Buyer Experience
October, 3rd, 2025 | BLACKLINE and ADHOC STUDIO
In this episode of the Pre-Con Recon Podcast, Justin Frenette speaks with Tim Ng, founder and CEO of Blackline and ADHOC Studio. Tim shares how his early exposure to real estate inspired a lifelong mission to bring technology and innovation to the industry.
Together, Justin and Tim explore the lessons learned from scaling two companies, breaking into new markets like Miami, and navigating the differences between condo sales and purpose-built rentals. Tim also highlights what’s working in today’s sales and marketing playbooks, how AI is set to unlock predictive insights, and why brand, reputation, and personalization have become essential for developers to succeed in today’s buyer-first market.
Pre-Con Recon is brought to you by Him & Her, a team of experts that have branded, marketed, and sold over $2.5B in pre-construction real estate
Brand & marketing strategy
Pre-Con Recon is powered by decades of collective expertise in branding and marketing pre-construction freeholds, towns, condos, and master planned mix used communities, in all market conditions.
Data-driven insights
We analyze our projects across markets, leverage trusted public resources, and release our semi-annual reports so we can empower you to drive project success through actionable insights.
Real-world experience
We bring industry leaders and experts onto the podcast to surface on the ground insights and knowledge to further the success of our network and the pre-construction industry.
It's important for every project and every community to have a story... and ask what is the significance of the site, of this location, of its past, and of its future.
Vice President Sales & Marketing at DECO Homes