Resources

Spring 2025 Report

The future of pre-con marketing, decoded

Released twice a year, the Pre-Con Recon report offers a deeper dive into the trends, insights, and developments shaping the future of pre-construction real estate marketing.

More Resources

Ebook

3 Steps to maximizing your pre-construction launch

A focus on what the market requires for success. Examples, ideas and scenarios to inspire your approach

Spring 2025 Report

A Shift to Secondary Markets

As sales in major urban centres slow, attention is turning to high-potential secondary markets. This report highlights key growth areas, proven strategies, and real-world examples of what’s driving success.

Winter 2024 Report

Shifting Market

Homebuying is no longer just a necessity—it’s a luxury. In this shifting market, strategic marketing is essential. Discover insights from Him & Her’s latest Pre-Con Recon Report on evolving buyer expectations, builder strategies, and how to stand out when demand is low.