Resources

Winter 2025 Report

Data and Tech as the new risk management system.

Are you anchoring product decisions to the buyer profile of today? In the Winter 2025 report we will dig into key insights from sales and marketing managers across Canada. What matters is not just who is buying or renting today, but who will be occupying these homes three, five, and ten years from now.

More Resources

Winter 2025 Report

Data and Tech as the new risk management system

Ebook

3 Steps to maximizing your pre-construction launch

A focus on what the market requires for success. Examples, ideas and scenarios to inspire your approach

Spring 2025 Report

A Shift to Secondary Markets

As sales in major urban centres slow, attention is turning to high-potential secondary markets. This report highlights key growth areas, proven strategies, and real-world examples of what’s driving success.

Winter 2024 Report

Shifting Market

Homebuying is no longer just a necessity—it’s a luxury. In this shifting market, strategic marketing is essential. Discover insights from Him & Her’s latest Pre-Con Recon Report on evolving buyer expectations, builder strategies, and how to stand out when demand is low.