The future of pre-construction marketing starts here
Expert insights, data-driven reports, and strategies for leaders shaping the next era of pre-construction.
Winter 2025 Report
Data and Tech as the new risk management system
Are you anchoring product decisions to the buyer profile of today? In the Winter 2025 report we will dig into key insights from sales and marketing managers across Canada. What matters is not just who is buying or renting today, but who will be occupying these homes three, five, and ten years from now.
FEATURED Podcast episode
How to Survive the New Pre-Con Market
January, 29th, 2026 |
In this episode of the Pre-Con Recon Podcast, Justin Frenette sits down with Rachel Galway, Sales & Marketing Manager at DBS Developments and one of the most experienced boots-on-the-ground professionals in Canadian pre-construction real estate.
With nearly 16 years in the industry and close to 7,000 homes sold, Rachel offers an unfiltered look at what it actually takes to survive and stay relevant in today’s pre-con market. From the shift away from frenzy-driven sales to a more thoughtful, lifestyle-led approach, she breaks down why storytelling matters more than hard closes, how floor plans and livability were overlooked during the boom, and why reputation and purchaser experience have become the real currency of success.
The conversation explores how experience, adaptability, and long-term thinking are now essential in a more disciplined market. Rachel shares hard-earned insights on mentorship, decision-making, and what separates resilient operators from those who relied on momentum alone, offering practical perspective for developers, brokers, and marketers navigating pre-con today.
Listen or watch now Spotify Youtube Apple Podcasts
Featured Resources
Pre-Con Recon 
is a team of strategic 
marketing experts driven by insight and real-world experience. 
It's important for every project and every community to have a story... and ask what is the significance of the site, of this location, of its past, and of its future.
Vice President Sales & Marketing at DECO Homes
Real talk. Real marketing.
Where leaders share their knowledge and strategies for success, empowering our community to thrive now and in the future.
Interested in becoming a guest?
