The future of pre-construction marketing starts here
Expert insights, data-driven reports, and strategies for leaders shaping the next era of pre-construction.
Winter 2025 Report
Data and Tech as the new risk management system
Are you anchoring product decisions to the buyer profile of today? In the Winter 2025 report we will dig into key insights from sales and marketing managers across Canada. What matters is not just who is buying or renting today, but who will be occupying these homes three, five, and ten years from now.
FEATURED Podcast episode
Building Better Buyer Experiences
August, 26th, 2026 |
In this episode of The Pre-Con Recon Podcast, Justin Frenette sits down with Stephanie Lane, Vice President of Sales & Marketing at Geranium, to discuss what it really takes to build enduring communities and enduring brands. With more than 20 years in the industry, Stephanie shares how an unexpected opportunity launched her career, why hospitality shaped her leadership style, and how collaboration across departments leads to better developments.
The conversation explores how today's challenging market is forcing developers to rethink sales, marketing, websites, AI adoption, and customer experience. Stephanie also shares lessons from leading Geranium's corporate rebrand, winning a national marketing award, mentoring future leaders, and why doing the right thing—even when no one sees it—is ultimately what builds lasting trust.
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Featured Resources
Pre-Con Recon 
is a team of strategic 
marketing experts driven by insight and real-world experience. 
It's important for every project and every community to have a story... and ask what is the significance of the site, of this location, of its past, and of its future.
Vice President Sales & Marketing at DECO Homes
Real talk. Real marketing.
Where leaders share their knowledge and strategies for success, empowering our community to thrive now and in the future.
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