The future of pre-construction marketing starts here
Expert insights, data-driven reports, and strategies for leaders shaping the next era of pre-construction.
Winter 2025 Report
Data and Tech as the new risk management system
Are you anchoring product decisions to the buyer profile of today? In the Winter 2025 report we will dig into key insights from sales and marketing managers across Canada. What matters is not just who is buying or renting today, but who will be occupying these homes three, five, and ten years from now.
FEATURED Podcast episode
What Today's Buyers Actually Want
September, 4th, 2026 |
In this episode of The Pre-Con Recon Podcast, Justin Frenette sits down with Daniela Tirone, Marketing & Communications Lead at CountryWide Homes, to discuss what it takes to build a strong real estate brand in today's increasingly uncertain market.
The conversation moves beyond traditional real estate marketing and into the relationship between marketing, sales, customer experience, reputation, and trust. Daniela explains why marketing and sales need to operate as one team, why copy can be more important than visuals, and how builders can balance aspiration with the facts buyers need to make a major purchasing decision.
A major theme throughout the episode is that every customer interaction is a brand interaction. From the first website visit to a sales-office experience, design appointment, negative review, or post-purchase service issue, each touchpoint can either strengthen or damage a builder's reputation.
Daniela also discusses how buyer behaviour is changing, particularly with move-in-ready homes, signage, organic social media, and AI becoming part of the research process. Her advice for builders going into 2026 is straightforward: be transparent, educate buyers, and make it clear why you're the right choice.
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Featured Resources
Pre-Con Recon 
is a team of strategic 
marketing experts driven by insight and real-world experience. 
It's important for every project and every community to have a story... and ask what is the significance of the site, of this location, of its past, and of its future.
Vice President Sales & Marketing at DECO Homes
Real talk. Real marketing.
Where leaders share their knowledge and strategies for success, empowering our community to thrive now and in the future.
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