The future of pre-construction marketing starts here
Expert insights, data-driven reports, and strategies for leaders shaping the next era of pre-construction.
Winter 2025 Report
Data and Tech as the new risk management system
Are you anchoring product decisions to the buyer profile of today? In the Winter 2025 report we will dig into key insights from sales and marketing managers across Canada. What matters is not just who is buying or renting today, but who will be occupying these homes three, five, and ten years from now.
FEATURED Podcast episode
How Top Developers Sell Homes In Today’s Market
March, 12th, 2026 |
In this episode of Pre-Con Recon, Justin Frenette speaks with Warren Saunders, Sales and Marketing Manager at Cardel Homes. Warren shares his journey through the homebuilding industry, from architectural design to sales leadership, and explains how those experiences shaped the way he approaches branding, technology, and customer experience in real estate.
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Pre-Con Recon
is a team of strategic
marketing experts driven by insight and real-world experience. 
It's important for every project and every community to have a story... and ask what is the significance of the site, of this location, of its past, and of its future.
Vice President Sales & Marketing at DECO Homes
Real talk. Real marketing.
Where leaders share their knowledge and strategies for success, empowering our community to thrive now and in the future.
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