How to Build a Community, Not Just a Building

• Carrie's transition from engineering to real estate was driven by passion for building.
• An engineering background aids in problem-solving and decision-making in real estate.
• Killam operates over 270 properties across Canada, focusing on diverse projects.
• Navigating regulations varies significantly across provinces.
• Branding for rentals focuses on community building rather than individual units.
• Killam emphasizes strong customer relationships and community involvement.
• Secondary markets offer stability and community engagement opportunities.
• Tenant expectations differ in secondary markets, especially regarding unit size.
• Amenities are evolving to meet tenant needs, including pet-friendly features.

00:00 Introduction to Pre-Con Recon Podcast
07:07 Killam's Diverse Portfolio and Major Projects
14:36 Strategies for Attracting Tenants in a Competitive Market
21:16 Trends in Amenities for Purpose-Built Rentals
27:17 Balancing Internal Marketing Teams and External Partners
34:17 Challenges for Developers Transitioning to Purpose-Built Rentals
39:28 Conclusion and Where to Find More Information