Branding, Trust, and the Buyer Experience

• Real estate traditionally lags behind other industries in technology adoption
• Tim’s background in both finance and tech gave him a competitive edge when building ADHOC and Blackline.
• Buyer behavior in 2025 has shifted toward fundamentals: livable spaces, trustworthy developers, and lifestyle-driven projects.
• Developer reputation and authenticity are critical—buyers want transparency and connection with the people behind projects.
• Purpose-built rental success depends on pre-leasing strategies, finished amenities, and strong property management.
• Branding is the top priority, followed by sales tools and process, then media spend.
• AI’s next role in real estate will be predictive—anticipating buyer demographics, lifestyle needs, and micro-trends.
• Personalization is the new luxury; sales teams must move from transactional order-taking to listening-driven, consultative selling.
• Entering new markets requires deep on-the-ground research, localization, and patience to build credibility.

00:00 Introduction to Precon Recon Podcast
01:52 Tim Ng's Journey in Real Estate
03:00 The Birth of BLACKLINE and ADHOC Studios
06:29 Identifying Market Gaps in Real Estate
11:38 Blackline's Role in Sales and Marketing
15:32 Shifts in Buyer Behavior
19:29 Condo vs. Purpose-Built Rental
21:26 Marketing Patterns and Developer Reputation
25:41 Branding vs. Media in Real Estate
29:02 Branding Mistakes in Real Estate
31:20 Expanding into the U.S. Market
36:38 Challenges in the U.S. Market
38:55 The Future of Technology in Real Estate
39:57 Consultative Selling in Real Estate
40:58 Behind the Scenes with Million Dollar Listing Stars"

Him and Her: https://himandher.ca
BLACKLINE: https://blacklineapp.com/
BLACKLINE Instagram: https://www.instagram.com/blackline_app/
ADHOC STUDIO: https://adhocstudio.ca/
ADHOC STUDIO Instagram: https://www.instagram.com/adhoc_studio

Tim Ng: https://www.linkedin.com/in/adhoctim
Justin Frenette: https://www.linkedin.com/in/justinfrenette"