Building 'Not Boring' Real Estate

• Theresa Dillon emphasizes that real estate provides critical spaces for people's lives.
• Networking is essential for career growth and opportunities.
• Fabric Living focuses on creating not boring communities.
• Innovative projects can enhance community engagement.
• Branding is crucial in a competitive real estate market.
• Embracing technology and AI can improve marketing efforts.
• Community events foster connectivity and brand recognition.
• Understanding unmet needs can lead to better design and amenities.
• Mentorship plays a vital role in professional development.

00:00 - Introduction to Precon Recon Podcast
02:13 - Passion for Real Estate and Marketing
06:29 - Career Journey and Mentorship in Real Estate
09:16 - Fabric Living's Unique Approach to Development
13:11 - Innovative Projects: The Assembly Case Study
19:19 - Future Projects and Trends in Real Estate
20:58 - Shifts in Market Dynamics and Product Types
22:16 - Branding and Marketing Strategies in a Slower Market
23:50 - Challenges and Opportunities in Current Market Conditions
24:57 - Experiential Marketing and Community Engagement
31:18 - Digital Marketing Success and Community Events
34:56 - Internal vs. External Marketing Teams
36:57 - The Role of AI in Real Estate Marketing
38:20 - Networking and Career Mindset for Success

Him and Her: https://himandher.ca
Fabric Living: https://fabricliving.ca
Fabric Living Instagram: https://instagram.com/lifeatfabric
Spark Real Estate Software: https://spark.re
Emily Carr University: https://www.ecuad.ca

Justin Frenette: https://www.linkedin.com/in/justinfrenette
Theresa Dillon: https://www.linkedin.com/in/theresadillon
Jordan McDonald: https://www.linkedin.com/in/jordanmcdonald
Ola Volo: https://www.olavolo.com