The Result of Buyer-Led Design

• Homebuilding is about people, not just units.
• Curiosity and asking questions are essential for career growth.
• Strong mentorship can shape career success.
• First-time purchases are increasingly family-backed investments
• Affordability is the driving force in today’s market.
• Cutting costly amenities like pools helps deliver long-term value.
• Real estate agents are the key influencers in the buying process.
• True success is creating communities that hold value decades later.
• Building relationships with realtors provides critical market insights.

00:00 Introduction to the Pre-Con Recon Podcast and Guest
01:35 Rachel's Journey into Real Estate
04:55 The Importance of Customer Relationships
06:52 Mentorship and Learning in Real Estate
08:55 Overview of Neatt Communities
10:03 Current Projects and Future Developments
12:27 Creating Vibrant Communities
14:33 Shifts in Market Demand and Product Types
17:29 Adapting to Market Conditions
19:07 Challenges in the Current Market
20:46 Branding and Marketing Strategies
21:13 Evolving Buyer Demographics
25:06 Digital Marketing Strategies in Real Estate
27:09 The Role of Agencies in Marketing
28:42 Innovative Approaches to Affordability
30:01 Legacy and Community Impact
32:15 Navigating Market Changes
33:18 Leveraging Technology and AI
36:46 Building Relationships in Real Estate

Him and Her: https://himandher.ca
Neatt Communities: https://neattcommunities.com
Neatt Communities Instagram: https://www.instagram.com/neattcommunities

Justin Frenette: https://www.linkedin.com/in/justinfrenette
Rachel Rehkopf: https://www.linkedin.com/in/rachelrehkopf/