Why Better Data Builds Better Projects

• Projects are now won or lost based on how well unit mix and sizing align with market demand.
• Price per square foot is no longer enough; consumers are most sensitive to the absolute price they pay.
• Capturing unbiased, unit-level data offers a truer picture than self-reported numbers.
• A financially feasible model must come before design or marketing strategies.
• Discounts, free rent, and other incentives are critical to driving absorption.
• Curated, lifestyle-driven amenities are becoming key differentiators for renters.
• Clean, optimized datasets will unlock the true potential of AI in decision-making.
• Developers, brokers, appraisers, architects, and marketers all rely on accurate data at different stages of the pipeline.

00:00 Introduction to Precon Recon Podcast
00:05 The Importance of Data in Real Estate
02:33 Defining Moments and Mentorship in Career
05:29 The Gap in the Market for Real Property Data
06:35 Real Property Data vs Traditional Market Reports
08:37 The Role of Unit Mix in Project Success
09:20 Collaborative Partnerships and Client Relationships
10:29 Leveraging AI for Enhanced Decision Making
11:55 Unit Level Demand and Market Decisions
14:01 Marketing Strategies Driven by Data Insights
15:21 Centralizing Data for Development Pipeline
16:41 Utilization of Data Across Development Stages
18:25 Architects and Market Data Integration
20:00 Trends in Rental Markets and Pricing Levers
22:15 The Impact of Incentives on Leasing Strategies
24:22 Emerging Trends in Amenities
25:34 Optimizing Project Success Through Data Points
26:17 Connecting with Darcy Rai and Real Property Data

Him and Her: https://himandher.ca
Real Property Data: https://www.realpropertydata.ca
Real Property Data Instagram: https://www.instagram.com/realpropertydata

Justin Frenette: https://www.linkedin.com/in/justinfrenette
Darcy Rai: https://www.linkedin.com/in/darcyrai"