Why Purpose-Built Rentals Need Purposeful Marketing

• Kayleigh Johnson emphasizes the dynamic nature of the real estate industry.
• Building relationships and networking are crucial for success in real estate.
• The shift towards purpose-built rentals is significant in today's market.
• Community and lifestyle should be at the forefront of branding strategies.
• Mentorship plays a vital role in professional growth in the industry.
• Understanding the human side of real estate is essential for effective marketing.
• Peterson is ready to step into the spotlight as a developer.
• There is a growing demand for family-friendly rental spaces.
• The real estate industry is due for a large disruption in technology.
• Curiosity and perseverance are key traits for success in real estate.

00:00 - Introduction to Real Estate Marketing
03:07 - Career Journey and Unexpected Opportunities
05:47 - Building Relationships in the Industry
07:47 - Finding the Right Fit in Real Estate
08:54 - Peterson's Evolution and Future Plans
09:33 - Introduction to Peterson's Vision
12:24 - Exciting Developments in Burnaby
15:32 - Market Trends and Shifts in Real Estate
18:41 - The Evolution of Rental Properties
21:44 - Branding and Marketing Strategies in Real Estate
24:30 - The Role of Internal vs. External Teams
27:28 - Disruption and Opportunities in Real Estate Tech
30:35 - Building for Families in Rental Markets
33:35 - Advice for Real Estate Professionals"