The Future of Buyer Behaviour in Real Estate

• Loren Jackson's background in real estate and marketing is rooted in her family's construction business.
• The Precon Recon Report aims to provide valuable insights for developers and marketers in the real estate industry.
• Storytelling is essential in marketing to create emotional connections with buyers.
• Understanding market shifts is crucial for adapting marketing strategies.
• Maintaining brand consistency is key to building trust with potential buyers.
• Engaging buyers through unique experiences can set a project apart.
• Data-driven marketing allows for better segmentation and personalization of messages.
• Collaboration between marketing and development teams enhances project outcomes.
• Creativity in problem-solving is vital for overcoming challenges in real estate marketing.
• Asking past purchasers for feedback can inform future projects and marketing strategies.

00:00 - Introduction to Precon Recon Podcast
06:23 - Agency vs. In-House Marketing Perspectives
12:35 - The Precon Recon Report Overview
19:41 - The Importance of Storytelling in Marketing
25:51 - Maintaining Brand Consistency Over Time
32:18 - Creating Unique Buyer Experiences
41:08 - The Importance of Early Marketing Involvement
48:22 - Embracing Creativity in Real Estate Solutions