How Top Developers Build Brands That Drive Demand

• Strong marketing starts with operational understanding. Knowing how residents live helps shape authentic storytelling.
• Borrowing from hospitality creates emotional value through consistency, training, and experience.
• Each project should tell a locally relevant story while staying true to the master brand.
• A developer’s reputation builds over time through every customer touchpoint.
• Technology supports the brand experience by creating seamless interactions from lead to life.
• AI can enhance marketing, but human connection remains essential.
• Marketing continues beyond launch, building loyalty through ongoing engagement.
• Designing for belonging matters—community and connection are as valuable as space itself.

00:00 Introduction to Pre-Con Recon Podcast
02:59 Ryan Funt's Journey into Real Estate Marketing
05:48 The Evolution of Fitzrovia and Its Marketing Strategy
08:51 Fitzrovia's Unique Approach to Resident Experience
11:36 Branding and Storytelling in Real Estate
14:23 The Role of Internal and External Marketing Teams
17:09 Cohesiveness in Fitzrovia's Brand Portfolio
20:14 Adapting to the Changing Rental Market
23:24 Transformational Marketing Tactics for Rentals
26:44 Curiosity and Competitive Edge in Marketing
27:57 The Interdependence of Brand, Media, and Customer Experience
30:20 Proud Projects: Launching Loxley in Montreal
32:45 Navigating Challenges in the Rental Market
35:07 The Benefits of Renting vs. Home Ownership
38:34 Leveraging Technology in the Leasing Journey
40:57 Fitzrovia's Future: Innovation and Expansion
43:15 Challenges and Headaches in the Current Market
45:32 Addressing Loneliness in Housing and Community

Fitzrovia: https://fitzrovia.ca/
Fitzrovia Instagram: https://www.instagram.com/fitzrovialife
Connect with Ryan Funt: https://www.linkedin.com/in/ryanfunt/
Ryan Funt's Email: [email protected]
Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/