Marketing Real Estate That Builds Community

• Sifton Properties has a strong focus on community and customer experience.
• The company has been in business for over 100 years, emphasizing innovation.
• Angela's career journey reflects her passion for real estate marketing.
• Sifton is diversifying its product offerings to meet market demands.
• The importance of understanding customer needs in marketing strategies.
• Sifton is leveraging technology to enhance customer interactions.
• The company is focused on sustainability in its projects.
• Angela emphasizes the significance of storytelling in branding.
• Future opportunities lie in improving customer experiences through technology.

00:00 - Introduction to Pre-Construction Real Estate Marketing
03:00 - Angela Walsh's Career Journey in Real Estate
05:54 - The Role of Sifton Properties in Community Building
09:06 - Mentorship and Leadership Lessons in Marketing
11:54 - Innovative Projects and Customer Experience at Sifton
15:02 - Adapting to Market Shifts and Customer Needs
18:11 - Brand Cohesion Across Diverse Business Units
21:04 - Leveraging Technology in Real Estate Marketing
24:04 - Future Opportunities and Customer Experience Enhancements